EB LAB was founded by Jan Pietka, who’s spent 20 years in Talent Acquisition and Employer Branding - scaling engineering hubs, launching employer brands, and building content that actually moves the hiring needle. We know:
Today’s candidates aren’t just looking at salary or perks - they want to know what it’s really like to work somewhere. They pay attention to stories that show authentic culture, real people, and everyday moments that resonate with their values. Videos that capture genuine interactions, team energy, and behind-the-scenes glimpses cut through the noise and spark real interest.
The majority of your future hires aren’t actively looking - they’re passive candidates who need to be inspired and engaged over time. Speaking to them means sharing content that feels natural, human, and relevant to their world. It’s about showing how your company solves problems they care about and offering a glimpse of the team they could join - all without the hard sell.
Highly produced videos can look great - but they often miss the mark on authenticity. Today’s talent craves trust and relatability. A simple, honest video that reveals real moments, challenges, and smiles will outperform a slick commercial every time. Building trust through transparency makes your employer brand stick and motivates candidates to take the next step.
HR and Employer Branding teams juggle competing priorities and limited resources, but the demand for fresh, authentic content never stops. What they need is a partner who delivers fast, affordable, professional video assets — without requiring a full production team. Content that’s easy to share and aligned with hiring goals - so they can keep their brand alive and thriving.
We make Employer Brand content that’s real.
We don’t invent your culture. We reveal it. EB LAB captures the moments that show what your company is really like - and shapes them into video content that helps you:
Show what makes you great and why the right people should join you.
Celebrate your people and culture in ways that boost pride and connection.
Turn events and meetups into content that grows your brand beyond your walls.
Stay visible with authentic content, even when big campaigns are on pause.
You don’t need a brand studio to tell your story. You just need a partner who gets what candidates care about.
We work with:
EMPLOYER BRANDING & TALENT ACQUISITION TEAMS
You’re juggling a hundred priorities - managing campaigns, sourcing candidates, and reporting results - often without a dedicated video team. You need fresh, consistent content that brings your EVP to life without long turnarounds or huge budgets. We step in as your video partner, delivering high-quality, ready-to-publish stories that help you stay visible and competitive.
HR LEADERS
Building a strong company culture is your daily focus. You want to shine a spotlight on your people, celebrate wins, and highlight diversity and inclusion initiatives in a way that feels genuine and inspiring. Our videos help you tell those stories visually, boosting employee pride and strengthening your employer brand from the inside out.
TECH & PRODUCT TEAMS
You’re running meetups, hackathons, community events, or scaling engineering hubs. Your culture is shaped by collaboration, innovation, and passion - but capturing that energy can be tough. We create video content that speaks your language, resonates with technical audiences, and highlights what makes your team a magnet for great talent.
FOUNDERS & STARTUP LEADERS
You’re growing fast and culture is a key part of your competitive edge. You want to communicate who you are - your mission, your values, your vibe - quickly and authentically to attract the right people. We help you capture the real moments that define your company and turn them into powerful, consistent stories that set you apart.
You don’t need a new campaign. You need consistency, clarity, and content that feels like you.